MATE,
REIMAGINED
IN
ZURICH.
We took a 400-year-old South American tradition and rebuilt it around Swiss craft, natural ingredients and contemporary taste.
YOURSELF
AWAKE
Awake Mate is brewed in Zurich by Awake Group GmbH. We combine Brazilian yerba mate with Amazonian guarana, cold-pressed Sicilian lemon and aromatic lemongrass. The result is a natural energizer that doesn't apologize for its roots.
We're not mass-produced. We're not flashy. We're honest, Swiss, and always awake.
“We wanted to take a 400-year-old ritual
and rebuild it for the next generation
of Swiss drinkers.”
The Spark
Two Zurichers taste traditional yerba mate in Brazil. They come home obsessed.
First Brew
After 40+ iterations, the recipe lands — real lemon, real guarana, zero shortcuts.
Awake Launches
The bottle hits Zurich kiosks, cafés and mountain huts. Word travels fast.
Pop-ups
The Corner 3, The Lobby 6, Piz Scalottas, Hauser St. Moritz. The map fills up.
Enter The Can
A lighter, street-ready format launches nationwide. Same soul, new shell.
Quality
Hand-picked ingredients and meticulous production. If it isn't the best, it doesn't ship.
Sustainability
Thoughtful sourcing, local production, reusable glass. Swiss made matters.
Community
Athletes, creators, students, workers. People who want fuel without compromise.
Nature
No artificial flavors, sweeteners or colors. Ever. The plants do the work.
Noah M.
Co-founder, Brew Lead
Hover →Obsessed with yerba mate since 2019. Can taste a bad crop from across the room.
Livia R.
Co-founder, Brand
Hover →Ex-creative director. Built the tiki identity over six months of late-night sketches.
Sandro B.
Operations
Hover →Runs the Swiss supply chain. Knows every warehouse from Zürich to St. Moritz by name.
Clara K.
Community
Hover →Turns drinkers into regulars. Hosts the pop-ups, runs the socials, lives the brand.